Technogym Auckland Showroom

Wellness, materiality, and performance designed as one

When Technogym opened its Auckland showroom, the brief went far beyond displaying premium fitness equipment. The space needed to express Technogym’s philosophy of wellness through design. A place where movement, materiality, and atmosphere work together to elevate the experience of training.

To achieve this, the interior balances high-performance equipment with calm, architectural finishes. Flutto Oak Mini-Ridge wall panels play a central role in shaping that environment.

The brief

A space that performs as well as it looks

Technogym’s showrooms are as much about brand experience as they are about product. This Auckland location needed to feel:

• Confident and considered, without visual noise

• Premium, but warm and approachable

• Architectural enough to hold its own beside sculptural gym equipment

Rather than relying on bold colour or heavy branding, the design leans into restraint, letting materials, proportion, and light do the work.

The material choice

Why Flutto Oak Mini-Ridge

Flutto Oak Mini-Ridge was selected for the main feature wall behind the Technogym logo, as well as the expansive wall lining the cardio zone.

The choice was deliberate.

Mini-Ridge offers a finer, more controlled rhythm than standard fluted profiles. In a commercial setting filled with movement and machinery, this tighter profile introduces texture without distraction. The natural oak veneer adds warmth, while the vertical repetition brings structure and calm to the space.

Key reasons it worked here:

• Architectural texture that complements, rather than competes with, equipment

• Real natural oak veneer that softens a performance-driven environment

• Consistent rhythm across large wall expanses

• Durability and stability suited to a high-use commercial space

A shared design philosophy

Both WVH and Technogym place value on longevity, performance, and thoughtful design. This project reflects that alignment.

Rather than chasing trends, the showroom relies on:

• Honest materials

• Repetition and proportion

• Finishes that age well over time

It’s a space designed not just to impress on first visit, but to remain relevant and resolved for years to come.

Project details

• Project: Technogym Auckland Showroom

• Location: Auckland, New Zealand

• Product used: Flutto Oak Mini-Ridge

• Application: Feature wall and full-height wall lining

• Sector: Commercial / Wellness / Retail

The result

Calm, confident, and unmistakably premium

The Technogym Auckland showroom is a clear example of how architectural wall finishes can elevate commercial interiors without overwhelming them. By pairing high-performance fitness equipment with refined material choices, the space feels both powerful and composed.

Flutto doesn’t shout here. It supports, grounds, and completes the design, exactly as it was intended to do.

If you’re working on a commercial or trade project and want to explore how Flutto can perform in high-end environments, our team is always happy to help with samples, specifications, and guidance. 

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