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Trusted by global design leaders and premium brands
Overview
Crafted by master woodworking artisans using our proprietary veneering process, Flutto® pairs the natural beauty of premium timber with a precision-engineered core. It invites you to explore every curve, every grain, and every detail of this first-class panel collection.
Unlike mass-produced panels or even solid wood alternatives, Flutto® stands in a class of its own. Here’s why.
By using real wood veneer over a refined MDF core, we select only the finest cuts of timber. This showcases grain patterns and natural character that even solid wood panels rarely achieve. While solid wood options often rely on lower-grade stock to control costs, we don’t compromise. Flutto® features hand-selected, exotic-grade veneer that wraps the entire viewable surface, delivering a flawless, designer finish from every angle.
When installed, Flutto® presents as a full hardwood masterpiece. It offers greater stability, consistency, and visual richness than solid wood ever could. You truly have to see it to believe it, and we invite you to do exactly that.
Whether you’re creating a statement wall, elevating a staircase, or transforming a quiet nook, this is your first step toward crafting a home of pure distinction.
Flutto® samples are fully refundable when you place your panel order. Risk-free, with nothing to lose, except the chance to fall in love with something truly exceptional.
Compare it to anything else on the market. We welcome it. Once you see and feel Flutto® against the rest, the decision becomes effortless.
The story behind Flutto®
Flutto® was never meant to be just another wall panel.
It was born from a question our founder, Laurence Freed, asked over 40 years ago:
“What if the walls of everyday people could be crafted with the same care, precision, and beauty as luxury furniture?”
Laurence’s journey with wood began in the 1970s, in a dusty veneer mill in East London.
Back then, he wasn’t thinking about trends. He was learning the old-school way, hands-on in sawmills, alongside craftsmen who treated timber with reverence.
He spent decades rising through the industry.
In the 1980s, he began specialising in premium African veneers, sourced from the heart of Ghana.
And it didn’t stop there.
By the late 80s and early 90s, Laurence was furnishing yachts, private jets, and Rolls-Royce dashboards with rare burls and exotic cuts.
He became a trusted name in the world of wood veneer, known for sourcing the near-impossible.
But through it all, one value never changed:
Quality that lasts.
So when it came time to create something new for the modern home, Laurence asked:
What if we could bring that same premium craftsmanship to wall panels?
What if a panel could be built like fine furniture?
What if it could transform not just how a room looks, but how it sounds and feels?
And with that, Flutto® was born.
The world’s first out-of-the-box flexible wall panel.
No mess. No staining. No heavy tools. Just instant transformation.
Since then, many have tried to imitate what we created. Panels that look similar, sound similar, even claim the same results.
But here's what we've noticed. When you really live with something, up close, every day, you begin to notice the difference.
The way light dances across real wood grain.
The touch of premium materials.
That’s why we’ve never cut corners.
Never chased mass production.
Never compromised.
Because when you’re investing in your home, your sanctuary, you deserve something you’ll never regret.
Flutto® doesn’t just transform walls.
It transforms the feeling of the entire room.
The warmth. The stillness. The sense of arrival.
The kind of upgrade that makes you pause for a moment... and exhale.
Welcome to the original.
Welcome to Flutto®.
